Arabica Coffee Branding

2019

A brand guide I created for a fake company, Arabica Premium Coffee; I designed the overall color scheme, produced product mockups, company stationery, and put it all together in a brand guide.

Various Arabica stationary items laid out on a grid
A picture of a shipping tube with a label that has the Arabica logo and a company message. A picture of the front and back of an Arabica business card
Two Arabica brand tote bags, one with a red pattern, and one with a green pattern respectively
A picture of a shipping tube with a label that has the Arabica logo and a company message. Three shipping boxes stacked upright (two white boxes with the middle one being red), with each having a different abstract pattern
Three spiral-bound books laid open with different pages of the Arabica brand guide shown